As Vice President of Sales, CUI, Selim Fernandez brings nearly a decade of leadership in driving revenue growth and building long-term client partnerships. Since joining the company in 2015, he has been instrumental in developing sales strategies, identifying new business opportunities, and expanding CUI’s market presence. His unmatched work ethic and ability to cultivate strong customer relationships make him one of the key
leaders shaping the company’s future. With a professional foundation in finance and early experience at State Street Bank, Selim combines financial discipline with strategic vision. He is recognized for his leadership, market knowledge, and ability to execute business plans that deliver
measurable results, setting the standard for excellence across the sales team.

Outside of Work:
Selim enjoys training and competing in Brazilian Jiu-Jitsu alongside his two sons. A lifelong learner, he draws inspiration from theoretical physics and stoic philosophy, and often turns to podcasts like Joe Rogan, Modern Wisdom, and Lex Fridman for new perspectives and ideas.

Words to Live By:
“Excellence is built on discipline and carried forward by resilience.”